Our Team

Michael Harpster

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Michael Harpster

“After many years of film marketing we learned both micro and macro tools. Commercial films require a sledgehammer because there is a very short shelf life. Music can be marketed like a wedge because the shelf life is longer. Develop interest— no matter how small—and then tap the wedge gently. And as the interest grows, tap it some more. Finally, over time, a wedge can crack the largest log.”

Michael Harpster started with New Line Cinema during its earliest stages. He built the company up over more than a decade, to be taken public and then sold to Turner Broadcasting. As New Line’s President of Marketing for 18 years, he planned
and executed theatrical campaigns for more than 150 films grossing, in total, more than $500 million. These included major franchises such as “Nightmare On Elm Street,” “Teenage Mutant Ninja Turtles” and the groundbreaking “House Party,” which created the urban genre.

Mike recognized the importance of music as a marketing tool. He included rock and urban in the “Nightmare” franchise and used the music in “House Party” to expand the picture’s visibility. After leaving New Line in 1999, Mike demonstrated the vitality of the Christian market by releasing the No. 1 indie film of that year, “The Omega Code.” In 2005, he became CEO of MAYA Entertainment, releasing many films for the emerging Latin marketplace, including “Talento de Barrio” staring Daddy Yankee. Mike also released the award winning documentary “Screamers” about System of a Down’s worldwide quest to have the Armenian genocide recognized.

Dan Ermey

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Mariluz Gonzalez

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Victoria Mariano

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Ash Greyson

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Kevin Benson

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